Experience
Lead Experience Designer & Head of Design (India)
ThoughtWorks
2013 – Present
UX Designer & Usability Consultant
Tata Consultancy Services
2012 – 2013
Brand Consultant Intern
Unilever
2012
Application Developer
Tata Consultancy Services
2007 – 2010
Selected Works
AI-powered cancer drug discovery interface — Pfizer, UK
Designed an AI research assistant for Pfizer's oncology R&D scientists to query and visualise biomedical data at scale. Turned complex multi-source research queries into instant, structured insights — reducing time-to-discovery and fundamentally changing how drug candidates are evaluated.
Bill of Materials visualisation platform — Manufacturing, UK
Replaced fragmented spreadsheet workflows with a unified Bill of Materials visualisation and analysis platform. Delivered a 25% uplift in operational efficiency and £300K in annual savings by enabling engineering teams to explore complex material hierarchies, run scenario analysis, and surface cost anomalies in real time.
Store promotions financial planning tool — Retail, UK
Replaced a fragmented, error-prone spreadsheet process with a compliant end-to-end promotions planning and financial forecasting platform for a major UK supermarket. Enabled category managers and financial planners to model promotions, track performance against targets, and manage risk with real-time sales data.
Empowering educators for improved school management — UK
Collaborated with the head of product to improve communication, maintain quality, and foster a growth-oriented team while contributing to two key product components — a seamless teacher experience for taking register and accessing pupil profile.
Modest fashion retailer — Marketplace experience, Turkey
Crafting an enhanced marketplace experience for a well-known retailer with a niche market segment. Leading a team of designers and collaborating with CxOs to develop strategies for improved customer and supplier acquisitions in new markets.
Reimagining retail forecasting for a large retailer — US
Tool designed to keep financial planners ahead of the game by providing upfront predictive analysis and robust risk management, supported by real-time consumer sales data.
Designing a premium and exclusive delivery service — UK
Designing an exclusive branded delivery service to create exemplary experiences for premium customers. Creating a service blueprint, mapping channels and touchpoints, and outlining team actions.
Improving the post-purchase customer experience — UK
Collaborating with CxOs and the product team to craft a service map, identifying issues in the post-purchase journey and coming up with recommendations strategically categorised as 'now,' 'next,' and 'later.'